However, LinkedIn is lagging and still doesn’t support native scheduling. Every so often I meet marketers who say they’ve stopped using 3rd party scheduling tools and instead schedule content natively through Facebook’s Creator Studio (for Facebook and Instagram) or Twitter Ads (which supports organic tweet scheduling). I speak to many social marketers through the social media marketing courses I teach at ADMA. Marketers on the front line are experiencing lower reach and engagement with 3rd party tools We believe there are two main factors: 1. So without the support of any recent evidence, we wondered what might be causing this perception in the marketing community. But this didn’t make sense when compared with the proportion of marketers who believe this theory. Within our data there was no conclusive evidence to suggest scheduling posts with Hootsuite or a 3rd party tool resulted in lower performance. The result was somewhat predictable, a fairly even split with slightly more marketers believing the theory that Hootsuite and other scheduling tools cause lower reach and engagement.Īt Social Status we analyze millions of social posts per day across Facebook, Instagram, Twitter, YouTube and LinkedIn. So we surveyed 64 marketers and asked them the all-important question: “Do you believe scheduling posts with Hootsuite, Sprout Social or Buffer negatively impacts your reach or engagement on Facebook or Instagram?”
Whilst there’ve been numerous discussions and studies on this topic we thought we would go to the front line and ask social media marketers themselves.
This contentious theory has persisted for nearly 10 years. Despite the opinions of many marketers, there’s no recent evidence to support the theory that using 3rd party tools like Hootsuite, Sprout Social or Buffer causes lower reach or engagement.
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